Marketing & sales

Over the years, Holland Consulting Group has conducted numerous assignments in this field involving aspects such as:

  • Executing market, competition and customer research.
  • Formulating commercial strategy.
  • Determining market segmentation, target groups and individuals.
  • Defining positions and customer-value propositions.
  • Establishing customer journeys and experience.
  • Developing and implementing sales and marketing plans.
  • Developing online and offline marketing plans.
  • Designing and implementing multichannel operations.
  • Introducing key-account management.
  • Improving co-operation between marketing, sales and customer service.
  • Conducting change processes to boost customer-orientation.
  • Coaching sales and marketing directors/managers.
  • Appointing interim sales and marketing directors/managers.