Marketing & sales

Over the years, Holland Consulting Group has conducted numerous assignments in this field involving aspects such as:

• Executing market, competition and customer research.
• Formulating commercial strategy.
• Determining market segmentation, target groups and individuals.
• Defining positions and customer-value propositions.
• Establishing customer journeys and experience.
• Developing and implementing sales and marketing plans.
• Developing online and offline marketing plans.
• Designing and implementing multichannel operations.
• Introducing key-account management.
• Improving co-operation between marketing, sales and customer service.
• Conducting change processes to boost customer-orientation.
• Coaching sales and marketing directors/managers.
• Appointing interim sales and marketing directors/managers.