Marketing & sales
Over the years, Holland Consulting Group has conducted numerous assignments in this field involving aspects such as:
- Executing market, competition and customer research.
- Formulating commercial strategy.
- Determining market segmentation, target groups and individuals.
- Defining positions and customer-value propositions.
- Establishing customer journeys and experience.
- Developing and implementing sales and marketing plans.
- Developing online and offline marketing plans.
- Designing and implementing multichannel operations.
- Introducing key-account management.
- Improving co-operation between marketing, sales and customer service.
- Conducting change processes to boost customer-orientation.
- Coaching sales and marketing directors/managers.
- Appointing interim sales and marketing directors/managers.